Ingredient Guide
Intentional Ingredients, Clearly Chosen
We believe every ingredient should have a reason for being there. This page explains the core ingredients used across our skincare, body care, soap, candles, and pet-inspired formulas — where they come from, what they do, and why they matter.
From rich botanical butters and lightweight oils to waxes, clays, salts, herbs, pantry ingredients, and formula-support ingredients, our products are built around ingredients chosen for purpose, comfort, and performance — not filler.
Rich, Nourishing Foundations
Plant Butters
These butters bring softness, cushion, moisture support, and comfort to balms, lotions, bars, soaps, and scrubs.
Shea Butter
Primary uses: Deep moisturization, barrier support, and rich conditioning.
Secondary uses: Adds creaminess, body, and a more substantial feel in soap and body care.
Mango Butter
Primary uses: Lightweight softening, smoothing, and non-heavy moisture.
Secondary uses: Helps improve texture in whipped and solid products while keeping the finish more elegant.
Cupuaçu Butter
Primary uses: High-performing hydration, softness, and moisture retention.
Secondary uses: Helps improve glide, supports elasticity, and gives formulas a plush comfort-first feel.
Simple • Effective • Cozy
We choose ingredients for how they perform, how they feel, and how naturally they fit into everyday rituals.
Lightweight to Rich Support
Oils
These oils help soften skin, improve glide, support the barrier, and shape the overall feel of a finished product.
Olive Oil
Primary uses: Conditioning, moisturizing, and gentle skin support.
Secondary uses: Brings a mild, skin-loving feel to soap and serves as a classic herbal infusion base.
High Oleic Sunflower Oil
Primary uses: Lightweight conditioning and skin softening.
Secondary uses: Helps balance richer ingredients and supports a smoother feel in soap.
Coconut Oil
Primary uses: Cleansing power, bar hardness, and lather support in soap.
Secondary uses: Helps create a firmer finished bar and contributes stronger cleansing when balanced with softer ingredients.
Jojoba Oil
Primary uses: Lightweight nourishment and skin softening.
Secondary uses: Helps formulas absorb more elegantly without feeling too heavy.
Sweet Almond Oil
Primary uses: Softening, smoothing, and lightweight conditioning.
Secondary uses: Improves spreadability and helps skin feel comfortable rather than tight or dry.
Fractionated Coconut Oil
Primary uses: Lightweight slip, fast feel, and smooth absorption.
Secondary uses: Helps create cleaner-feeling oils and balms and keeps some formulas from feeling too heavy.
Castor Oil
Primary uses: Gloss, richness, and conditioning support.
Secondary uses: Helps boost lather in soap and adds staying power in balms and oils.
Squalane
Primary uses: Lightweight moisture, softness, and elegant skin feel.
Secondary uses: Helps formulas feel refined, fast-absorbing, and less greasy.
Sunflower Oil
Primary uses: Adds moisture and fat support in pet-inspired baked formulas.
Secondary uses: Helps improve texture and keeps treats from feeling too dry.
Structure, Finish & Flame
Waxes
These ingredients help create structure in balms and candles, influence final texture, and shape performance.
Beeswax
Primary uses: Thickening, structure, and protective barrier support.
Secondary uses: Helps solid products hold shape and creates a more substantial feel in balms and salves.
Coconut–Soy Wax
Primary uses: Candle structure, smooth tops, and clean home fragrance performance.
Secondary uses: Helps support an even-looking pour and the creamy finish associated with your candle line.
Lanolin
Primary uses: Rich barrier support and long-lasting skin protection.
Secondary uses: Adds cling, staying power, and a more protective finish in lip and barrier-focused balm formulas.
Mineral-Rich Additions
Clays & Minerals
These ingredients help with gentle cleansing, slip, texture, and the feel of the final formula.
Kaolin Clay
Primary uses: Gentle cleansing, soft oil absorption, and improved slip.
Secondary uses: Helps create a smoother feel in soap and adds a refined touch to select body care formulas.
French Green Clay
Primary uses: Clarifying support and excess oil absorption.
Secondary uses: Adds a more purifying profile and earthy character to cleansing bars.
Brazilian Purple Clay
Primary uses: Gentle cleansing and mineral-rich bar support.
Secondary uses: Contributes an elegant natural color story and refined feel in soap formulas.
Activated Charcoal
Primary uses: Clarifying support and strong visual character.
Secondary uses: Helps create bold bar designs and is often associated with deeper-cleansing formulas.
Performance & Formula Support
Formula Support Ingredients
These ingredients help build emulsion, improve texture, support soap performance, or strengthen the overall experience of a formula.
Distilled Water
Primary uses: Water phase for lotions and the liquid base for soapmaking.
Secondary uses: Helps create stable emulsions and supports consistent soap and lotion production.
Vegetable Glycerin
Primary uses: Humectant support and water-binding hydration.
Secondary uses: Helps formulas feel more comfortable, hydrated, and less dry after use.
Olivem 1000
Primary uses: Emulsifies oil and water into stable lotion formulas.
Secondary uses: Helps create a cushiony, elegant lotion texture with a refined skin feel.
Vitamin E
Primary uses: Antioxidant support for oil-based formulas.
Secondary uses: Helps support formula freshness while adding a skin-conditioning touch.
Sodium Hydroxide (NaOH)
Primary uses: Turns oils and butters into true soap through saponification.
Secondary uses: Essential in cold process soapmaking; it is transformed during the soapmaking process when a formula is properly made and cured.
Sodium Lactate
Primary uses: Helps harden soap and improve unmolding.
Secondary uses: Supports a firmer finished bar and smoother handling during soapmaking.
Citric Acid
Primary uses: Chelation support in soap formulas.
Secondary uses: Helps improve soap performance in hard water and can reduce a draggy soap-scum feel.
Polysorbate 80
Primary uses: Helps oil-based ingredients disperse more evenly in rinse-off body products.
Secondary uses: Improves wash-away performance and helps reduce residue in scrub formulas.
Plant-Based Functional Additions
Botanicals & Herbs
These ingredients bring comfort, exfoliation, tradition, and apothecary-inspired support to selected formulas.
Colloidal Oat Flour
Primary uses: Skin soothing, comfort, and softness.
Secondary uses: Helps calm the feel of dry or stressed skin and adds a gentle, creamy touch to formulas.
Honey
Primary uses: Humectant support and skin-softening comfort.
Secondary uses: Adds a richer, more comforting feel and natural appeal to cleansing bars.
Honey Granules
Primary uses: Textural and visual finishing support.
Secondary uses: Adds a rustic, cozy top detail to oat-and-honey style soap bars.
Turmeric
Primary uses: Botanical color and antioxidant-rich plant support.
Secondary uses: Adds warmth and an apothecary-inspired feel to formulas that lean earthy and botanical.
Green Tea Powder
Primary uses: Antioxidant-rich botanical support.
Secondary uses: Brings a clean, plant-forward character to formulas with a refined natural profile.
Fine Coffee Grounds
Primary uses: Natural exfoliation and texture.
Secondary uses: Adds scrubby feel and a more rustic sensory profile to soap.
Calendula Flower
Primary uses: Soothing herbal infusion support.
Secondary uses: Commonly used in infused oils for comfort-focused balms and skin-repair style formulas.
Chamomile Flower
Primary uses: Comfort-focused botanical support and soothing infusion work.
Secondary uses: Used in skin-calming oil infusions and apothecary-style salves.
Ground Chamomile
Primary uses: Gentle botanical support in calming-style treat formulas.
Secondary uses: Helps reinforce a comfort-forward pantry ingredient profile.
Lavender Flower
Primary uses: Traditional herbal infusion support.
Secondary uses: Used in select infused oils for a more soothing, ritual-forward direction.
Dried Lavender
Primary uses: Botanical support in calming-style treat formulas.
Secondary uses: Helps reinforce a familiar, comfort-forward herbal profile in pantry-style pet products.
Plantain Leaf
Primary uses: Traditional herbal support for comfort-focused salves.
Secondary uses: Often infused into oils for skin-supporting balm formulas with an apothecary-inspired direction.
Chickweed
Primary uses: Traditional comfort-focused herbal support.
Secondary uses: Used in infused oils intended for skin-soothing salves and repair-style formulas.
Poplar Buds
Primary uses: Traditional comfort-focused botanical infusion support.
Secondary uses: Often used in topical formulas designed around recovery, skin comfort, or apothecary-style body care.
Angelica Root
Primary uses: Traditional botanical support in warming oil infusions.
Secondary uses: Adds an herbal, old-world apothecary character to warmth-focused topical blends.
Ginger Root
Primary uses: Traditional warming botanical support.
Secondary uses: Often used in body-focused formulas intended to feel invigorating or warmth-inspired.
Ginger Powder
Primary uses: Functional spice support in sprinkle blends.
Secondary uses: Often paired with turmeric-forward pantry formulas.
Cinnamon Chips
Primary uses: Traditional warming botanical infusion support.
Secondary uses: Adds a cozy spice note and warmth-oriented character to infused body care concepts.
Cayenne Pepper
Primary uses: Strong warming support in specialized topical concepts.
Secondary uses: Used sparingly in body-focused formulas intended to create a heat-forward sensory experience.
Menthol Crystals
Primary uses: Cooling sensation and strong sensory effect.
Secondary uses: Helps create an icy, refreshing feel in targeted topical formulas.
Texture, Polish & Spa-Inspired Feel
Sugars, Salts & Exfoliants
These ingredients are chosen for texture, polish, and how they feel during and after use.
Granulated Sugar
Primary uses: Helps boost bubbles in soapmaking.
Secondary uses: Supports a more satisfying lather profile in finished soap bars.
Fine White Sugar
Primary uses: Gentle exfoliation and smoother polishing.
Secondary uses: Helps create a scrub that feels effective without being overly harsh.
Light Brown Sugar
Primary uses: Softer exfoliation and richer scrub texture.
Secondary uses: Adds warmth and a slightly more cushiony feel to sugar-based scrubs.
Sea Salts
Primary uses: Exfoliation, mineral-rich texture, and spa-style body polish.
Secondary uses: This combined entry covers the sea salt style ingredients used across scrub formulas, as requested.
Epsom Salt
Primary uses: Mineral support and bath-and-body style appeal.
Secondary uses: Adds a more treatment-inspired feel to exfoliating formulas.
Food-Based & Pet-Inspired Ingredients
Pantry & Pet Ingredients
These ingredients appear in pet-inspired products and pantry-style formulas built around recognizable, straightforward components.
Oat Flour
Primary uses: Gentle structure and mild digestible base in treats.
Secondary uses: Helps create a simple, familiar foundation in baked pet-inspired recipes.
Ground Flaxseed
Primary uses: Fiber, texture, and nutritional support.
Secondary uses: Helps bind and support pantry-style sprinkle and snack blends.
Pumpkin Purée
Primary uses: Moisture, texture, and familiar pantry appeal.
Secondary uses: Adds body and a recognizable ingredient story to treat-style recipes.
Banana
Primary uses: Texture, moisture, and natural sweetness in treats.
Secondary uses: Helps soften dough and gives snack-style recipes an approachable pantry-style base.
Applesauce
Primary uses: Moisture and binding support in baked treat formulas.
Secondary uses: Helps create a softer mixture and a simple pantry-style ingredient story.
Eggs
Primary uses: Binding, structure, and protein support in baked treats.
Secondary uses: Helps hold dough together and improve finished texture.
Chicken Broth Powder
Primary uses: Savory taste support in pet-inspired treats and sprinkle blends.
Secondary uses: Improves palatability and helps functional formulas feel more rewarding.
Ground Pumpkin Seeds
Primary uses: Nutrient-rich powder and texture support.
Secondary uses: Adds substance and a more functional pantry profile to sprinkle blends.
Black Pepper
Primary uses: Functional spice support in sprinkle blends.
Secondary uses: Often paired with turmeric-forward pantry formulas.
L-Theanine
Primary uses: Functional support in calming-style treat formulas.
Secondary uses: Included in select pet-inspired products designed around a more relaxed, comfort-forward concept.
MSM
Primary uses: Functional support in joint-focused sprinkle blends.
Secondary uses: Used in formulas intended to support more active or aging pets through targeted pantry-style supplementation.
A Note on How We Formulate
Every Ingredient Should Have a Reason
We are not interested in filling formulas with trendy extras just to make an ingredient list look longer. We choose ingredients for what they contribute — whether that is softness, structure, glide, cleansing, exfoliation, comfort, or a better everyday experience.
That is part of our commitment to simple, effective products that feel good to use and make sense in real life.
Keep Exploring
See How These Ingredients Come Together
Explore the collections that bring these ingredients to life through skincare, body care, candles, soap, and cozy everyday rituals.
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