Creator & Affiliate Program
Creator & Affiliate Program
Small audience. Real influence. Good fit.
We partner with thoughtful U.S.-based creators who genuinely fit The Apawthecary Co.—including emerging and micro-creators. We care more about useful content, real engagement, and audience fit than a huge follower count.
Effective and last updated: October 1, 2026
A creator program built for genuine recommendations
You do not need a massive following to be considered.
Who we look for
Creators with an engaged audience and natural overlap with skincare, body care, self-care, herbal tea, cozy home fragrance, everyday lifestyle, or pet-thoughtful living.
What matters most
Original content, honest product use, audience relevance, consistent engagement, clear disclosures, and the ability to explain why a product fits your routine.
Simple commission structure
Start lean. Grow when the partnership proves itself.
Community Partner
Starting commission on eligible net attributed merchandise sales.
Proven Partner
Earned tier for partners demonstrating consistent qualified sales, good customer quality, compliant promotion, and continued brand fit.
Customer offer
A useful incentive without excessive stacking.
Approved partners may receive a creator code offering 10% off eligible merchandise. The offer is generally limited to one redemption per customer and cannot be combined with another merchandise discount unless checkout expressly permits it.
Gifting
Selective—not automatic.
Acceptance does not guarantee free product. We may selectively offer a product sample or small pairing when it makes sense for the creator, content concept, inventory, and budget. Any required deliverables will be agreed to before a gift is sent.
Eligible sales
Commission is based on qualifying net merchandise revenue.
- Calculated after applicable product discounts.
- Taxes, shipping, tips, fees, gift cards, and credited value do not earn commission.
- Canceled, refunded, returned, disputed, fraudulent, or unpaid amounts do not earn commission.
- Bundles, clearance/final-sale items, apparel, gift cards, subscription renewals, Paw-mise™ credit value, and other identified items may be excluded.
Tracking & payouts
Managed through Shopify Collabs.
Approved partners receive tracking through Shopify Collabs. Eligible commissions are subject to the program's configured holding period and platform processing. Attribution depends on valid Collabs tracking and applicable creator codes.
What we expect
Useful, accurate content—not scripted hype.
Be transparent
Clearly disclose the material relationship in a way viewers can easily notice and understand, including commission and gifted-product relationships where applicable.
Be accurate
Use current labels and product information. Do not invent ingredients, results, certifications, safety claims, or uses.
Share real experience
Do not claim to have used a product you have not used. Recommendations and opinions should reflect genuine experience.
No medical claims
Do not state or imply that our cosmetics, teas, home fragrance, or pet products diagnose, treat, cure, or prevent disease or replace professional care.
Program rules
Approval
Participation is application-based, manually reviewed, limited to adults, and currently focused on U.S.-based creators. Applying does not guarantee acceptance, gifting, commission, or continued participation.
Coupon sites
Creator codes may not be submitted to coupon, cashback, browser-extension, or deal-aggregation sites without written approval.
Paid advertising
Do not bid on our brand, domains, product names, trademarks, or misspellings, or run paid advertising using our brand or content without written approval.
Tracking integrity
Cookie stuffing, forced redirects, fake traffic, fabricated orders, manipulated self-referrals, automated engagement, and other attribution abuse are prohibited.
Content rights
Organic reposting or additional usage rights will be handled according to the applicable Collabs offer or separate written agreement. Paid-ad usage is not automatically granted merely because content tags or mentions us.
Changes & termination
Either party may end the relationship. Rates, exclusions, offers, and program terms may change prospectively. Properly earned undisputed commission remains subject to the applicable Collabs terms.