{"product_id":"face-it-clay-mask","title":"Face It – Reset Clay Mask","description":"\u003cstyle\u003e\n.apaw-product{\n  --bg:#fffaf4;\n  --panel:#ffffff;\n  --soft:#f8f4ee;\n  --border:#eadfce;\n  --text:#3f342c;\n  --heading:#2f261f;\n  --muted:#5d5147;\n  --accent:#8b6b4a;\n  --radius:20px;\n  background:var(--bg);\n  color:var(--text);\n  padding:22px 16px 40px;\n}\n.apaw-product *{box-sizing:border-box;}\n.apaw-inner{max-width:1120px;margin:0 auto;}\n.apaw-product h2,.apaw-product h3{color:var(--heading);margin:0;}\n.apaw-product p{color:var(--muted);line-height:1.7;margin:0;}\n.apaw-hero{\n  background:#fff;\n  border:1px solid var(--border);\n  border-radius:24px;\n  padding:24px;\n  margin-bottom:14px;\n}\n.apaw-eyebrow{\n  text-transform:uppercase;\n  letter-spacing:2px;\n  font-size:12px;\n  color:#7a6d5d;\n  margin-bottom:8px;\n}\n.apaw-hook{\n  font-size:clamp(26px,3vw,38px);\n  line-height:1.12;\n  font-weight:700;\n  color:var(--heading);\n  margin-bottom:12px;\n}\n.apaw-lead{\n  font-size:16px;\n  max-width:920px;\n  margin-bottom:12px;\n}\n.apaw-boldline{\n  color:var(--heading);\n  font-weight:700;\n  font-size:15px;\n}\n.apaw-pills{\n  display:flex;\n  flex-wrap:wrap;\n  gap:8px;\n  margin-top:16px;\n}\n.apaw-pill{\n  border:1px solid var(--border);\n  background:var(--soft);\n  border-radius:999px;\n  padding:8px 12px;\n  font-size:13px;\n  color:var(--heading);\n}\n.apaw-grid{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:14px;\n  margin-bottom:14px;\n}\n.apaw-card{\n  background:#fff;\n  border:1px solid var(--border);\n  border-radius:var(--radius);\n  padding:20px;\n}\n.apaw-card h3{\n  font-size:20px;\n  margin-bottom:10px;\n}\n.apaw-card ul{\n  margin:0;\n  padding-left:18px;\n}\n.apaw-card li{\n  color:var(--muted);\n  line-height:1.75;\n  margin-bottom:6px;\n}\n.apaw-feature{\n  background:#fff;\n  border:1px solid var(--border);\n  border-radius:var(--radius);\n  padding:20px;\n  margin-bottom:14px;\n}\n.apaw-feature h2{\n  font-size:25px;\n  margin-bottom:10px;\n}\n.apaw-feature-row{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:10px;\n  margin-top:14px;\n}\n.apaw-feature-box{\n  background:var(--soft);\n  border:1px solid var(--border);\n  border-radius:16px;\n  padding:14px;\n}\n.apaw-feature-box strong{\n  color:var(--heading);\n  display:block;\n  margin-bottom:5px;\n}\n.apaw-feature-box span{\n  color:var(--muted);\n  font-size:14px;\n  line-height:1.55;\n}\n.apaw-routine{\n  background:#fff;\n  border:1px solid var(--border);\n  border-radius:var(--radius);\n  padding:20px;\n  margin-bottom:14px;\n}\n.apaw-routine h3{\n  font-size:21px;\n  margin-bottom:8px;\n}\n.apaw-routine-item{\n  padding:12px 0;\n  border-bottom:1px solid var(--border);\n}\n.apaw-routine-item:last-child{border-bottom:0;padding-bottom:0;}\n.apaw-routine-item strong{\n  color:var(--heading);\n  display:block;\n  margin-bottom:4px;\n}\n.apaw-routine-item span{\n  color:var(--muted);\n  font-size:14px;\n  line-height:1.6;\n}\n.apaw-cta{\n  background:linear-gradient(180deg,#f8f4ee 0%,#fffaf4 100%);\n  border:1px solid var(--border);\n  border-radius:24px;\n  padding:22px;\n  text-align:center;\n  margin-bottom:14px;\n}\n.apaw-cta h2{\n  font-size:25px;\n  margin-bottom:8px;\n}\n.apaw-details{\n  background:#fff;\n  border:1px solid var(--border);\n  border-radius:16px;\n  margin-bottom:10px;\n  overflow:hidden;\n}\n.apaw-details summary{\n  cursor:pointer;\n  padding:15px 16px;\n  font-weight:700;\n  color:var(--heading);\n  list-style:none;\n}\n.apaw-details summary::-webkit-details-marker{display:none;}\n.apaw-details summary:after{\n  content:\"+\";\n  float:right;\n  color:var(--accent);\n  font-size:20px;\n}\n.apaw-details[open] summary:after{content:\"–\";}\n.apaw-details-body{\n  border-top:1px solid var(--border);\n  padding:14px 16px 16px;\n}\n.apaw-details-body ul{\n  margin:0;\n  padding-left:18px;\n}\n.apaw-details-body li{\n  color:var(--muted);\n  line-height:1.7;\n  margin-bottom:5px;\n}\n@media(max-width:850px){\n  .apaw-grid,.apaw-feature-row{grid-template-columns:1fr;}\n  .apaw-hero,.apaw-card,.apaw-feature,.apaw-routine,.apaw-cta{padding:18px;}\n}\n\u003c\/style\u003e\n\u003cstyle\u003e\n.apaw-product .apaw-routine-item a,\n.apaw-product .apaw-details-body a{\n  color:var(--heading);\n  text-decoration:underline;\n  text-decoration-thickness:1px;\n  text-underline-offset:3px;\n}\n.apaw-product .apaw-routine-item a:hover,\n.apaw-product .apaw-details-body a:hover{color:var(--accent);}\n.apaw-product .apaw-shipping{\n  margin-top:12px;\n  color:var(--heading);\n  font-size:14px;\n  font-weight:700;\n}\n.apaw-product .apaw-accordion-grid{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:16px;\n  margin-top:14px;\n}\n.apaw-product .apaw-accordion-panel{\n  background:var(--soft);\n  border:1px solid var(--border);\n  border-radius:14px;\n  padding:14px;\n}\n.apaw-product .apaw-accordion-panel h3,\n.apaw-product .apaw-detail-section h3{\n  font-size:17px;\n  margin-bottom:8px;\n}\n.apaw-product .apaw-accordion-panel ul{margin:0;padding-left:18px;}\n.apaw-product .apaw-detail-section + .apaw-detail-section{\n  border-top:1px solid var(--border);\n  margin-top:14px;\n  padding-top:14px;\n}\n.apaw-product .apaw-details[open] \u003e summary{background:var(--soft);}\n.apaw-product .apaw-details-body .apaw-feature-row{margin-bottom:16px;}\n@media(max-width:850px){\n  .apaw-product .apaw-accordion-grid{grid-template-columns:1fr;}\n}\n\u003c\/style\u003e\n\u003csection class=\"apaw-product\"\u003e\n\u003cdiv class=\"apaw-inner\"\u003e\n\u003cdiv class=\"apaw-hero\"\u003e\n\u003cp class=\"apaw-eyebrow\"\u003eWater-Activated Powder Mask\u003c\/p\u003e\n\u003cdiv class=\"apaw-hook\"\u003eYour mask should reset the surface—not leave your face feeling vacuum-sealed.\u003c\/div\u003e\n\u003cp class=\"apaw-lead\"\u003eFace It is a water-activated powder mask with kaolin, bentonite, Brazilian purple clay, colloidal oat, and arrowroot. Mix only what you need for a fresh application that helps absorb excess surface oil, refine the feel of buildup, and leave skin looking cleaner without preservatives, fragrance, or a pre-mixed base.\u003c\/p\u003e\n\u003cp class=\"apaw-boldline\"\u003eThe feel: smooth clay paste, controlled dry-down, clean rinse, and a fresh—not over-stripped—finish.\u003c\/p\u003e\n\u003cdiv class=\"apaw-pills\"\u003e\n\u003cspan class=\"apaw-pill\"\u003eWater Activated\u003c\/span\u003e \u003cspan class=\"apaw-pill\"\u003eFragrance Free\u003c\/span\u003e \u003cspan class=\"apaw-pill\"\u003eClay Blend\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-feature\"\u003e\n\u003ch2\u003eProduct overview\u003c\/h2\u003e\n\u003cp\u003ePre-mixed masks often add water, fragrance, emulsifiers, and preservatives before the clay ever reaches your face. Face It keeps the formula dry and simple so you control the freshness, thickness, and amount every time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-grid\"\u003e\n\u003cdiv class=\"apaw-card\"\u003e\n\u003ch3\u003eTexture + finish\u003c\/h3\u003e\n\u003cp\u003eA fine powder that becomes a smooth, spreadable paste with water. Rinses to a clean, matte-fresh finish without added fragrance or oily residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-card\"\u003e\n\u003ch3\u003eMixing ritual\u003c\/h3\u003e\n\u003cp\u003eStart thicker than you think, then add water a few drops at a time. Keep the layer damp enough that it does not fully crack or pull tight on skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-routine\"\u003e\n\u003ch3\u003eBuild a better routine\u003c\/h3\u003e\n\u003cp\u003ePair it with these products for a simple face-care routine:\u003c\/p\u003e\n\u003cdiv class=\"apaw-routine-item\"\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/low-key-lotion-moisturizer\"\u003eLow-Key Lotion\u003c\/a\u003e\u003c\/strong\u003e \u003cspan\u003eApply after rinsing for lightweight fragrance-free hydration.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-routine-item\"\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/tune-up-repair-oil\"\u003eTune Up Repair Oil\u003c\/a\u003e\u003c\/strong\u003e \u003cspan\u003eUse a drop or two after lotion when dry areas need extra emollient support.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-routine-item\"\u003e\n\u003cstrong\u003e\u003ca href=\"\/products\/low-key-lip-balm\"\u003eLow-Key Lip Balm\u003c\/a\u003e\u003c\/strong\u003e \u003cspan\u003eKeep lips comfortable while the mask is on and after rinsing.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-cta\"\u003e\n\u003ch2\u003eMix fresh. Mask smarter. Keep the formula simple.\u003c\/h2\u003e\n\u003cp\u003eReset the surface with a fragrance-free clay blend you activate only when you are ready to use it.\u003c\/p\u003e\n\u003cp class=\"apaw-shipping\"\u003eHandmade to order \u0026amp; ships within 1 to 4 business days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdetails open=\"\" class=\"apaw-details\"\u003e\n\u003csummary\u003eHow It Works for You\u003c\/summary\u003e\n\u003cdiv class=\"apaw-details-body\"\u003e\n\u003cp\u003eKaolin provides the gentler absorbent base, bentonite increases the oil- and buildup-grabbing feel, and Brazilian purple clay adds mineral color and another layer of fine clay texture. Colloidal oat and arrowroot help soften the application and keep the blend from feeling unnecessarily aggressive.\u003c\/p\u003e\n\u003cdiv class=\"apaw-accordion-grid\"\u003e\n\u003cdiv class=\"apaw-accordion-panel\"\u003e\n\u003ch3\u003eWhy you’ll want it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLets you mix a fresh mask with the thickness that works for your skin\u003c\/li\u003e\n\u003cli\u003eCombines absorbent clays with colloidal oat for a more balanced feel\u003c\/li\u003e\n\u003cli\u003eContains no water, fragrance, or liquid preservative in the jar\u003c\/li\u003e\n\u003cli\u003eGives multiple uses from a compact 2 oz container\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-accordion-panel\"\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNormal, combination, or oily-feeling skin\u003c\/li\u003e\n\u003cli\u003eT-zone buildup and occasional surface reset routines\u003c\/li\u003e\n\u003cli\u003ePeople who prefer fragrance-free powder masks\u003c\/li\u003e\n\u003cli\u003eOnce-weekly or occasional use rather than daily stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"apaw-details\"\u003e\n\u003csummary\u003eIngredients\u003c\/summary\u003e\n\u003cdiv class=\"apaw-details-body\"\u003e\n\u003cdiv class=\"apaw-feature-row\"\u003e\n\u003cdiv class=\"apaw-feature-box\"\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e \u003cspan\u003eCreates the smooth, absorbent foundation of the mask.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-feature-box\"\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e \u003cspan\u003eAdds stronger oil-absorbing and deep-clean-feel support.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-feature-box\"\u003e\n\u003cstrong\u003eBrazilian Purple Clay\u003c\/strong\u003e \u003cspan\u003eBrings natural mineral color and fine clay texture.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-feature-box\"\u003e\n\u003cstrong\u003eColloidal Oat\u003c\/strong\u003e \u003cspan\u003eHelps balance the clay blend with a softer skin feel.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFull ingredient list\u003c\/h3\u003e\n\u003cp\u003eKaolin Clay, Bentonite Clay, Brazilian Purple Clay, Colloidal Oat, Arrowroot Powder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"apaw-details\" open=\"\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv class=\"apaw-details-body\"\u003e\n\u003cp\u003eIn a clean bowl, mix about 1 teaspoon of powder with approximately 3\/4–1 teaspoon of water, adding liquid slowly until a smooth paste forms. Apply a thin, even layer to clean skin, avoiding eyes and lips. Leave on 5–8 minutes; do not allow the mask to become fully cracked and uncomfortable. Rinse thoroughly with lukewarm water and follow with moisturizer. Use once weekly to start, up to twice weekly if well tolerated. Never add water directly to the product container.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"apaw-details\"\u003e\n\u003csummary\u003eDetails\u003c\/summary\u003e\n\u003cdiv class=\"apaw-details-body\"\u003e\n\u003cdiv class=\"apaw-detail-section\"\u003e\n\u003ch3\u003eSize \u0026amp; packaging\u003c\/h3\u003e\n\u003cp\u003e2 oz dry powder mask in a lidded container; multiple applications depending on amount used.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-detail-section\"\u003e\n\u003ch3\u003eProduct standards\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFragrance free\u003c\/li\u003e\n\u003cli\u003eWater-free powder\u003c\/li\u003e\n\u003cli\u003eNo added preservative\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty free\u003c\/li\u003e\n\u003cli\u003eHandcrafted in USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-detail-section\"\u003e\n\u003ch3\u003eSafety \u0026amp; care\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Do not inhale the powder. Avoid eyes, lips, broken skin, active irritation, and recently exfoliated or shaved skin. Patch test a freshly mixed amount before facial use. Discontinue if burning, swelling, or persistent redness occurs. Keep the jar completely dry and use clean, dry tools. Not for pets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"apaw-detail-section\"\u003e\n\u003ch3\u003eProcessing, shipping \u0026amp; policies\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHandmade to order \u0026amp; ships within 1 to 4 business days.\u003c\/strong\u003e Processing time is separate from carrier transit time. See our \u003ca href=\"\/pages\/shipping\"\u003eShipping\u003c\/a\u003e, \u003ca href=\"\/pages\/returns-refunds\"\u003eReturns \u0026amp; Refunds\u003c\/a\u003e, and \u003ca href=\"\/pages\/love-it-or-swap-it-paw-mise%E2%84%A2\"\u003eLove It or Swap It Paw-mise™\u003c\/a\u003e pages for current terms and eligibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"The Apawthecary Co.","offers":[{"title":"2 oz Jar","offer_id":52441897173268,"sku":"FIRCM02","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/6415\/5412\/files\/01_product_white_background_ecd82201-bc12-4405-8b96-1702043c9b84.png?v=1783900379","url":"https:\/\/theapawthecary.co\/products\/face-it-clay-mask","provider":"The Apawthecary Co.","version":"1.0","type":"link"}